Hypothetical fruit brand concept pitch from @girlinbluestudios
The creator outlines her hypothetical concept for a fruit brand called 'Fruit Girl,' detailing the fruit salad bar menu, adaptogen toppings, merchandise inspired by fruit stickers, and a marketing strategy involving signature bowls created in collaboration with influencers like Hailey Bieber and Bella Hadid.
Creator: @girlinbluestudios on Instagram
Transcript
If I were to create a fruit brand, this is how I'd do it. I'd call it Fruit Girl and make it a fruit salad bar concept. You walk in and build your bowl. The base layer would be the classics: strawberries, bananas, blueberries, pineapple. Best, exotic fruits like lychee, passion fruit, pomegranate. Then fruit puree sauces like lime, apple, and orange. And you top it off with adaptogens like cocoa nibs, maca drizzle, and ashwagandha honey. I'd also create merch which would be oversized hoodies wit
Topics: Branding, Marketing, Brand Strategy, Food
101,094 views