Pitches hypothetical Skechers ad campaign from @girlinbluestudios
The creator presents a hypothetical marketing campaign for Skechers. She introduces the campaign title, "If the Sketch Fits," and its core concept: a modern Cinderella story. She then narrates the entire ad storyline, using a series of illustrative images to visualize each scene, from the initial meet-cute to the climactic reunion, and concludes with the campaign's tagline and a question to the audience.
Creator: @girlinbluestudios on Instagram
Transcript
If I were to create a campaign for Skechers, this is how I'd do it. I'd call it If tier Sketch Fits. A modern Cinderella tier, but make it a lay. Less glass slipper, more stylish, but comfy. This is how I'd start the video. Cinderella reaches for the last coconut better. So does Prince Charming. They laugh. It's a moment. She walks away in her Skechers, not trying to make a statement. She's just iconic like that. That night, there's a house party. She shows up in a vintage dress and, yes, still
Topics: Marketing, Branding, Advertising
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