Creator pitches hypothetical cheese brand from @girlinbluestudios
The creator presents a hypothetical case study for a new cheese brand called 'Gut Feelings.' She outlines the brand concept, which combines gut-healthy probiotic cheese with jam pairings named after emotional states like 'Soft Launch' and 'Trust Issues.' She then details a 2000s-inspired marketing campaign called 'What's Your Gut Saying?' featuring an animated alter ego, and concludes by asking the audience for their opinion on the concept.
Creator: @girlinbluestudios on Instagram
Transcript
If I were to create a cheese brand, this is how I'd do it. I'd call it Gut Feelings, and make it all about gut healthy cheese that celebrates all kind of emotions. Gut Feelings is a line of probiotic cheese plus jam pairings, each one styled around a specific emotion. Each pairing is built to support your gut health, fermented, cultured, low lactose, or vegan, but none of it feels like wellness. It feels like girl dinner with an identity crisis that's actually delicious and at times cheesy. The
Topics: Branding, Marketing, Food, Brand Strategy
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