Explaining a brand's marketing stunt from @migo_beer
The creator reports on Pabst Blue Ribbon's recent release of a 99-can beer pack, explaining it's a Super Bowl marketing stunt in collaboration with Godzilla. He details the product's massive size and price, discusses the brand's strategy of creating buzz instead of buying a traditional ad, and concludes by highlighting the product's limited availability.
Creator: @migo_beer on TikTok
Transcript
A 99 can beer case was released by Paps recently, and here's why. So PBR teamed up with Godzilla to return this massive beer pack as a Super Bowl stunt. It's seven feet tall, 82 pounds, and worst $99 and features Godzilla imagery from artist attack Peter. BBR claims it's not their style to spend millions on a Super Bowl ad, so they're hoping to create waves from this release. The drop is extremely limited, and only 4,000 packs will hit stores across The US.
Topics: Brand Marketing, Advertising, Beverages
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