Creator reports on brand marketing stunt from @migo_beer
The creator reports on Pabst Blue Ribbon's re-release of their 99-can beer pack, explaining it's a Super Bowl marketing stunt in collaboration with Godzilla. He provides details on its massive size and price, then breaks down PBR's strategy of using this unique, limited-edition product, featuring art by Attack Peter, to generate buzz instead of buying an expensive Super Bowl ad. The creator concludes by highlighting the product's scarcity, noting only 4,000 units will be available.
Creator: @migo_beer on Instagram
Transcript
A 99 can beer case was released by Paps recently and here's why. So PBR teamed up with Godzilla to return this massive beer pack as a Super Bowl stunt. It's seven feet tall, 82 pounds, and worst tier, and features Godzilla imagery from artist Attack Peter. DVR claims it's not their style to spend millions on a Super Bowl ad, so they're hoping to create waves from this release. The drop is extremely limited and only 4,000 packs will hit stores across The US.
Topics: Brand Marketing, Advertising, Beverages, Sports Marketing
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