Explaining why four beers failed from @migo_beer

Name: Explaining why four beers failed from @migo_beer
Uploaded: 2026-01-30T02:10:23.000Z
Channel: migo_beer
Description: The creator presents a list of four discontinued beers from the Guinness brand. For each beer—Guinness Enigma, Guinness Bitter, Guinness Light, and Guinness Bréo—he explains its type, when it was launched and discontinued, and provides the specific reasons for its commercial failure, using illustrative images of the products and their advertisements as visual aids.

The creator presents a list of four discontinued beers from the Guinness brand. For each beer—Guinness Enigma, Guinness Bitter, Guinness Light, and Guinness Bréo—he explains its type, when it was launched and discontinued, and provides the specific reasons for its commercial failure, using illustrative images of the products and their advertisements as visual aids.

Creator: @migo_beer on Instagram

Transcript

Four Guinness beers you've never heard of because they are discontinued. Guinness Enigma, a lager with widget technology. Launched in tier, but axed in '98. It failed because widgets didn't work well with lager formulation, and it was unpopular. Next, Guinness Better, an English style bitter ale. Launched in '91, but in '98. It failed because the bitter beer market is crowded and people associated Guinness with stout, not bitter beer. Guinness light, a low calorie stout. Launched in '79 and it f

Topics: Beverages, History, Brand Marketing

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