Rating marketing ad art direction from @jason_swet

Name: Rating marketing ad art direction from @jason_swet
Uploaded: 2025-10-20T18:51:25.000Z
Duration: 86 s
Channel: jason_swet
Description: The creator rates the art direction of various out-of-home advertisements on a scale of 1 to 10. He analyzes each ad's concept, typography, and use of the medium, providing a quick critique and a numerical score for brands like The RealReal, The Ordinary, BBC World, Land Rover, Timex, and Ace & Tate.

The creator rates the art direction of various out-of-home advertisements on a scale of 1 to 10. He analyzes each ad's concept, typography, and use of the medium, providing a quick critique and a numerical score for brands like The RealReal, The Ordinary, BBC World, Land Rover, Timex, and Ace & Tate.

Creator: @jason_swet on TikTok

Transcript

Rating the art direction. Got some of the best out of home ads, billboards. Love a good play on words, but is it just me or that no last season should be italicized? It's probably the tagline. I like it. Five. Fun little one off. Can't do much more than this, but it's clever. Six. When you go minimalist, you run the risk of being ignorable. But, like, a simple type treatment makes this really stand out. If you're gonna read it, you're gonna read the whole thing. Seven. 20% off everything, even t

Topics: Advertising, Marketing, Design

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