Brand showcase and store tour from @clayton.chambrs
The creator provides a guided tour of the Applied Art Forms clothing store in Amsterdam, founded by Guy Berryman of Coldplay. He showcases the store's interior, including a custom sound system and vinyl wall, and highlights specific products like jackets made from vintage fabrics and bags from military parachutes. Throughout the tour, the narrator explains the brand's philosophy, which is rooted in craftsmanship, historical research, and the idea of studying the past to inform the future.
Creator: @clayton.chambrs on Instagram
Transcript
One of Amsterdam's busiest shopping streets, you'll find a clothing store that is redefining what craftsmanship means. This store is applied art forms, and it's run by founder and creative director, Guy Berryman, who you might also know from a little band called Coldplay. What began as a a creative project has turned into a full fledged brand dedicated to researching vintage fabrics and military garments. It's so clear to see the intentionality behind each product. Like this 150 year old Japanes
Topics: Apparel / Fashion, Menswear, Craftsmanship, Retail
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