Explaining website purpose with examples from @design_by_brady
The creator responds to criticism from a previous viral video about Lando Norris's website. He deconstructs the websites of F1 drivers Lando Norris and Charles Leclerc to argue that the primary purpose of a personal brand website is storytelling, not direct sales conversion. He contrasts these interactive, brand-building sites with their separate, traditional e-commerce stores to make a broader point about prioritizing brand narrative over immediate sales for athletes and artists.
Creator: @design_by_brady on Instagram
Transcript
Tier 350 k views, people did indeed lose their mind of Orlando Norris's website. Sorry, haters. But the comment I got the most is actually from developers saying this website is pointless, has a terrible user experience, and won't convert. This is a flaw logic, not to mention that GSAP has been around forever on Webflow. If we look at Charles Leclerc's website, the purpose here is to tell a story. It reads like an interactive media kit that lets you learn about the driver. The parallax scrolling
Topics: Web Design, Personal Brand, Sports Marketing, Brand Strategy
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