Explainer on changing bar trends from @the.ryanexperience

The creator analyzes the future of the bar industry by explaining that Gen Z is drinking less due to financial, mental health, and wellness reasons. He argues that this trend is cyclical, similar to the 90s, and that bars must adapt by creating immersive, aesthetically-driven 'worlds' where alcohol is secondary to the overall experience and narrative.

Creator: @the.ryanexperience on Instagram

Transcript

Are bars dying? Well, the answer is that depends. Gen z is drinking less than previous generations. They have less money, more anxiety, and more health awareness. But drinking trends are cyclical. We saw this with the health crazed nineties. The industry always contracts and then it evolves. After the nineties, we got the cocktail renaissance wine culture and nightlife two point o. So the question is, which type of bars are next? Well, Gen z treats alcohol differently. It's not the main event an

Topics: Business, Restaurant, Marketing

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