Interactive game-style makeup ad from @elfyeah

The creator uses a series of 3D animated, game-like scenes to promote the new e.l.f. Glow Reviver Slipstick. The video guides the viewer through interactive-style prompts like 'swipe to the beat' to add products to a cart, 'swatch' to see the color range, and 'unwrap your gift' to reveal a promotional offer. The video concludes by explicitly stating the offer: a free Lip Oil Glimmer with the purchase of a Slipstick from the TikTok Shop.

Creator: @elfyeah on TikTok

Topics: Cosmetics / Skincare, Brand Marketing

1,100,000 views