Design process and final product reveal from @kweinbydesign

The creator announces she was hired by the New England Patriots and walks through her design process for two distinct concepts. First, she shows the creation of her signature 'funky lettering' for the team name. Second, she explains her personal connection to New England and illustrates regional icons like a lobster, lighthouse, and sailboat, combining them with football elements. She concludes by showcasing the final merchandise collection (hoodies, shirts, hats) and provides a call-to-action on where to purchase it.

Creator: @kweinbydesign on Instagram

Video format

Talking Head Edit

Video outline

  1. Announce high-status commission
  2. Detail the creative process
  3. Reveal the final collection
  4. State exclusive availability

Hook overview

A declarative statement announcing a high-profile collaboration or achievement to establish immediate authority and capture attention.

Verbal hook

New England Patriots hired me to design a merch collection for them, and this is what I did.

Visual hook

The creator points upwards towards a large, animated New England Patriots logo, immediately establishing the high-profile subject of the video.

Hook strategies

  1. credibility
  2. transformation-payoff
  3. curiosity-open-loops

Payoff

The Exclusivity Gate

Narrative framework

The Commission & Reveal

Narrative framework logic

Leveraging a high-status project to walk viewers through a creative process, culminating in a product reveal and an urgent call to action.

Narrative framework breakdown

  • frameworkName: The Commission & Reveal
  • frameworkType: Standard Narrative
  • coreLogic: Leveraging a high-status project to walk viewers through a creative process, culminating in a product reveal and an urgent call to action.
  • confidence: 95
  • pendingStatus: created

Topics: Graphic Design, Football, Product Design

Concepts: Origin Story, Behind The Scenes, Product Showcase

Formats: Talking Head Edit

Elements: B-Roll Cutaway, Screen Recording, Graphic Overlay, Text Overlay

Account types: Personal Brand, Brand

Transcript excerpt

England Patriots hired me to design a merch collection for them, and this is what I did. First off, I had to do a design with my funky lettering. This is sort of becoming a signature thing for me, and, honestly, I just really wanted to create something different than what's currently in most stores. Next, I really worst to highlight New England. I grew up in Boston and went to college in Maine, so New England is super close to my heart. I drew a better, lighthouse, and sailboat alongside football elements. This design feels personal and really celebrates that New England pride that I know goes hand in hand with the Patriots. Here are the final designs. Right no, they are only for sale at the Gillette Stadium Pro Shop, so send this to someone you know who is going to the playoff game this Sunday, and I can't wait to see all of you in these pieces.

170,028 views