Design process and final product reveal from @kweinbydesign
The creator announces she was hired by the New England Patriots and walks through her design process for two distinct concepts. First, she shows the creation of her signature 'funky lettering' for the team name. Second, she explains her personal connection to New England and illustrates regional icons like a lobster, lighthouse, and sailboat, combining them with football elements. She concludes by showcasing the final merchandise collection (hoodies, shirts, hats) and provides a call-to-action on where to purchase it.
Creator: @kweinbydesign on Instagram
Transcript
England Patriots hired me to design a merch collection for them, and this is what I did. First off, I had to do a design with my funky lettering. This is sort of becoming a signature thing for me, and, honestly, I just really wanted to create something different than what's currently in most stores. Next, I really worst to highlight New England. I grew up in Boston and went to college in Maine, so New England is super close to my heart. I drew a better, lighthouse, and sailboat alongside footbal
Topics: Graphic Design, Apparel / Fashion, Football, Product Design