Explaining why we buy durable jackets from @sakata.ken
The creator deconstructs what makes a jacket long-lasting by first analyzing technical durability, comparing traditional materials like cotton duck cloth with modern fabrics and components like zippers. He then pivots to argue that true longevity comes from design, comfort, and usability, as a physically durable but poorly designed jacket won't be worn. Finally, he connects the current popularity of traditional workwear to a deeper emotional need for stability in an unstable world, concluding that these jackets are a physical solution to an emotional problem.
Creator: @sakata.ken on Instagram
Transcript
Okay. So how long should a good jacket last? Five years? Tier years? For whatever? Workwear jackets like this use a thick cotton duck cloth and that technology has been around for over a hundred years. But if you want true performance, ballistic nylon, technical fabrics perform way better on abrasion, tearing. I'm talking about these industrial best. But when it comes to zips, you want something that's a really durable zip. Manufacturers like YKK, Talon, RiRi, and when it comes to cuff buttons l
Topics: Apparel / Fashion, Design, Menswear, History
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