Celebrity behind the scenes vlog from @diorbeauty

Anya Taylor-Joy gives a brief, vlog-style behind-the-scenes tour of a circus-themed Dior Beauty commercial shoot, showing her makeup application process with artist Peter Philips, interacting with the crew, and culminating in scenes from the final performance on a grand, fire-lit stage.

Creator: @diorbeauty on TikTok

Video format

Vlog

Video outline

  1. Grant exclusive access
  2. Show the preparation process
  3. Reveal the final spectacle
  4. Provide a personal closing

Hook overview

A direct-to-camera, first-person statement that immediately establishes an intimate tone and invites the viewer into an exclusive, 'backstage' space.

Verbal hook

This is backstage at the circus.

Visual hook

A dynamic, close-up, selfie-style shot of a celebrity walking through a backstage area, creating a sense of immediacy and personal access.

Hook strategies

  1. curiosity-open-loops

Payoff

A return to the initial intimate, first-person perspective for a direct sign-off, closing the narrative loop and reinforcing the personal connection established in the hook.

Narrative framework

The Velvet Rope Experience

Narrative framework logic

To create a sense of exclusive, intimate access by guiding the viewer through a 'behind-the-scenes' preparation process that culminates in a spectacular final reveal, all framed by a personal connection with the subject.

Narrative framework breakdown

  • frameworkName: The Velvet Rope Experience
  • frameworkType: Standard Narrative
  • coreLogic: To create a sense of exclusive, intimate access by guiding the viewer through a 'behind-the-scenes' preparation process that culminates in a spectacular final reveal, all framed by a personal connection with the subject.
  • confidence: 95
  • pendingStatus: created

Topics: Beauty, Makeup, Advertising, Fashion

Concepts: Behind The Scenes, Brand Showcase, Vibe Showcase

Formats: Vlog

Elements: Montage Editing, Color Grading, B-Roll Cutaway

Account types: Brand

Transcript excerpt

This is backstage at the circus. It's very fun. Goodbye.

8,300,000 views