Messy process versus perfect result from @merit
The video begins by showing a chaotic, behind-the-scenes view of two people pouring liquids into a mold with the brand name 'MERIT'. It then cuts to a polished, top-down shot of the final aesthetic result. A text overlay throughout the video frames this contrast as 'My Private IG Story vs. My Public IG Story'.
Creator: @merit on TikTok
Transcript
Go. Go. You said every week after Yes. Quicker, Mac. Oh my god. Pull away. Pull away. Pull away.
Topics: Brand Marketing, Beauty, Advertising
852,600 views