Defining a creative role with book from @jason_swet
The creator poses the question 'What is a creative director?' and uses a book titled 'The Eye' to answer it. He reads excerpts from the book's introduction, which defines the role through historical context and modern responsibilities, while showing B-roll of the book's pages and images. He concludes by revealing the book was written by his cousin and shares a personal story about how this person inspired his own creative career.
Creator: @jason_swet on Instagram
Transcript
What even is a creative director? This book is essentially an encyclopedia of creative directors profiling dozens of creative directors across industries and answering that question through 400 plus pages? Let me just read to you a bit of that answer, and I'll tell you something really important I've learned about the best creative directors. The future of creative direction is unknown. Its history is no less nebulous. Leonardo da Vinci was arguably the first creative director. Fabienne Bad, edi
Topics: Design, Career Advice, Branding
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