Explains why a beer is exclusive from @migo_beer

The creator tells the story of Spotted Cow beer, explaining its cult status by detailing how its brewery, New Glarus, exclusively sells it in Wisconsin. He recounts a story of Chicago Cubs players smuggling the beer, explains the brewery's decision to pull out of Illinois due to high demand, and highlights its growth and the legal issues others have faced for selling it illegally, before ending with a call-to-action for a new series.

Creator: @migo_beer on Instagram

Transcript

Spotted Cow is so coveted that Chicago Cubs players were seen smuggling it on their bus after a game in 2018. It's a famous beer local to Wisconsin and has such a cult status for one important reason. The owners refused to sell outside of Wisconsin and even tried Illinois for four years until they ran into a big problem. Sales were booming in the Chicago area, but they literally couldn't keep up with demand for both states, so they pulled out in 2002. But that didn't stop their growth because th

Topics: Beverages, Business, Local, History