Relatable quote for missed putt from @gabriella_ella_ella_eh

The creator shows a clip of herself missing a golf putt, with a text overlay stating she thinks of a Justin Thomas quote in these moments. The video then cuts to a broadcast clip of professional golfer Justin Thomas also missing a putt and reacting with a frustrated, bleeped-out expletive, revealing the relatable quote.

Creator: @gabriella_ella_ella_eh on Instagram

Video format

One Shot

Video outline

  1. Present relatable failure
  2. Promise expert's wisdom
  3. Reveal subversive reaction

Hook overview

A text overlay establishes a relatable problem ('Whenever I miss a putt') and creates a curiosity gap by promising to reveal a specific piece of information from an authority figure ('this Justin Thomas quote').

Title hook

Whenever I miss a putt, I think of this Justin Thomas quote

Verbal hook

Mister Thomas, after his excellent approach...

Visual hook

A woman in a classic putting stance on a sunny, well-manicured golf course, immediately performing the action of putting the golf ball.

Hook strategies

  1. relatability-contrast
  2. curiosity-open-loops

Payoff

The payoff is the comedic surprise generated by the subversion of expectations. The viewer is rewarded with a humorous and relatable moment that humanizes the expert, making the content highly shareable.

Narrative framework

The Subversive Punchline

Narrative framework logic

To create humor by setting up an expectation of profound wisdom from an expert in response to a relatable failure, then subverting that expectation with a raw, human, and comedic reaction.

Narrative framework breakdown

  • frameworkName: The Subversive Punchline
  • frameworkType: Standard Narrative
  • coreLogic: To create humor by setting up an expectation of profound wisdom from an expert in response to a relatable failure, then subverting that expectation with a raw, human, and comedic reaction.
  • confidence: 95
  • pendingStatus: created

Topics: Golf, Sports

Concepts: Relatable One Shot

Formats: One Shot

Elements: Text Overlay

Account types: Personal Brand

Transcript excerpt

Mister Thomas, after his excellent approach tier, ran all the way toward the back of the green for birdie. Dude, you gotta be hitting him.

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