Audience feedback on product rebrand from @shwinnabegobrand
The creator presents the results of a 4,000-person poll on the rebrand of Yellowbird hot sauce. He breaks down why the new design was overwhelmingly preferred, analyzing key changes like the shift from "condiment" to "hot sauce" and the removal of the "Made in Texas" label, using screenshots of audience comments as evidence. He concludes with his own analysis of how the new design's brighter color, larger logo, and friendlier mascot improve shelf presence and brand personality.
Creator: @shwinnabegobrand on Instagram
Transcript
Asked 4,000 people to vote on the rebrand of this hot sauce. And here are the results as well as a breakdown. This was the old packaging. This is the new packaging. And thankfully for Yellowbird, about 80% of people chose option b. But this also came with a ton of comments. One big shift in language was that the old packaging said habanero condiment and the new one says habanero hot sauce. And a lot of people chose b just for this shift. Condiment seems off putting, condiment feels kind of gross
Topics: Branding, Marketing, Product Design, Packaging
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