Analyzing a brilliant marketing tagline from @shwinnabegobrand
The creator analyzes the marketing tagline for the dating app Hinge, 'The dating app designed to be deleted.' He breaks down why the tagline is genius, citing two main reasons: first, it focuses on the successful outcome for the user rather than app features, and second, it directly addresses widespread fatigue with dating apps. He contrasts Hinge's strategy with Tinder's less impactful tagline to further illustrate his point.
Creator: @shwinnabegobrand on Instagram
Transcript
This might be the smartest tagline that I've come across in a long time. As someone who does a lot of consumer branding design and positioning work, I like to think about this. And it's from Hinge, the dating app designed to be deleted. This is really smart for two reasons. First, from interaction and feature standpoint, Hinge, at least in my opinion, is a lot better than Tinder bubble. And I'm probably dating myself here, but you were able to share a lot more about yourself and your interests a
Topics: Marketing, Branding, Advertising, Brand Strategy
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