Explaining marketing trend with examples from @ashi.branding
The creator explains the emerging 2025 marketing trend of 'modern surrealism,' as predicted by Pinterest. She provides specific brand examples like Rhode Beauty's food-beauty juxtaposition and Gentle Monster's immersive kinetic installations to illustrate the concept. She concludes by defining the trend as crafting unexpected, immersive, and culturally resonant moments that go beyond simple aesthetics.
Creator: @ashi.branding on TikTok
Transcript
Pinterest has predicted that modern surrealism is about to blow up, and I can already see it shaping everything from marketing to art direction and social campaigns. For example, food crossovers with beauty brands tapping into the five senses and creating a sense of community amongst younger consumers. Good uses the juxtaposition of food and beauty in their marketing, such as the strawberry glaze trends, evoke taste and texture, and reinforce the idea of dewy skin. All lifestyle brands using imm
Topics: Marketing, Brand Strategy, Advertising
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