Explaining a psychological web design principle. from @pixeldesignlab
The creator explains the concept of Hick's Law, stating that too many options on a website cause users to 'freeze' and leave. She uses a screenshot of a website with a cluttered navigation as a negative example and a meme to illustrate user confusion. She then provides a solution by showing a simplified website design and advises creators to simplify navigation, focus each page on one goal, and remove distractions to make decisions effortless for visitors.
Creator: @pixeldesignlab on TikTok
Transcript
If you have too many options on your website, people freeze and leave without doing anything. It's called Hicks' Law, and it's your conversions. The more choices you give people, the harder it is to decide. And when it's too hard, people doesn't eat. Look at this menu with 125 different options. Who has time to read all of that and dig for the answer? Your visitors definitely don't. Their brains are already exhausted from making thousands of decisions better day. So how can we fix it? First, sim
Topics: Web Design, Marketing, Design, Psychology
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