Marketing trend analysis with examples from @ashi.branding
The creator presents the thesis that 'escapism' is the next major marketing trend for 2025, replacing authenticity. She supports this claim by showcasing and analyzing a series of examples from fashion brands like Jacquemus, brand collaborations like Polly Pocket x Airbnb, unexpected food crossovers, and the rise of cinematic storytelling in brand campaigns from companies like Gentle Monster and The Ritz-Carlton.
Creator: @ashi.branding on TikTok
Transcript
Authenticity tier out. Escapism is in. The next generation of viral brands are tapping into escapism, rank their customers a break from the hyper digital present by creating new realities the audiences don't just observe, but actively participate in. For example, fashion rank, Jack Moose, their leather milk cartons that turn everyday essentials into objects of best, tapping into our collective craving for indulgence amidst rising grocery prices. Media moments designed to transport us, like this
Topics: Marketing, Brand Strategy, Advertising
239,300 views