Fragrance as therapy not luxury from @fzotic

Name: Fragrance as therapy not luxury from @fzotic
Uploaded: 2024-11-04T12:46:05.000Z
Duration: 71 s
Channel: fzotic
Description: A perfumer reframes the purpose of fragrance, arguing that beyond the industry's luxury marketing, many people use scents as a form of comfort and therapy to cope with anxiety and difficult life events. He shares personal anecdotes from his customers to validate this perspective and offers a message of community to those who find solace in fragrance.

A perfumer reframes the purpose of fragrance, arguing that beyond the industry's luxury marketing, many people use scents as a form of comfort and therapy to cope with anxiety and difficult life events. He shares personal anecdotes from his customers to validate this perspective and offers a message of community to those who find solace in fragrance.

Creator: @fzotic on Instagram

Transcript

No seems to be talking about how fragrance soothes anxiety. Nobody seems to be talking about how many people use fragrance to get through tough times. It's a shame because we're buying into this sales pitch, which is all about luxury, about having this great life, And maybe you don't have a great life right no, but this bottle of fragrance is making better day a little bit better. I'm not an aromatherapist. I don't know anything about that stuff. But I do know that for thousands of years, people

Topics: Wellness, Beauty, Mindset

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