Rating hand soaps product vs marketing from @calebulf
The creator presents a rapid-fire review of several high-end hand soap brands, evaluating whether consumers are paying for the quality of the product or the effectiveness of the marketing. He goes through a list including Aesop, Le Labo, and Diptyque, giving a quick verdict for each before ending with a joke about not including Bath & Body Works.
Creator: @calebulf on Instagram
Transcript
You buying the product or are you buying the marketing? Hand soaps. ASAP. You're buying both. This legendary soap company is my favorite, and I still remember the first time I used it in a bathroom at a restaurant in Chicago. I fell in love that day, and I've never looked back since. La Laveau. You're buying the product if the product you wanna buy is incredible smells. Flamingo Estate. I don't know. Everyone loves it. The flavor is tomato. I haven't tried it, but the public says product. Tiptiq
Topics: Cosmetics / Skincare, Marketing, Branding, Product Design
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