Trying new fall drink recipe from @littlejoycoffee

The video documents the process of trying a new coffee recipe for a fall menu. The creator and his colleagues prepare a salted honey rosemary latte, taste it, and give their opinions. The video ends with the creator deciding to add the drink to the menu based on positive feedback.

Creator: @littlejoycoffee on Instagram

Video format

Vlog

Video outline

  1. Introduce new item
  2. Staff taste test
  3. Final decision maker

Hook overview

Introduce the concept of trying new drinks for the fall menu, creating anticipation for the outcome.

Title hook

Today is eight

Verbal hook

Today is day eight of trying new drinks tier we find one good enough for the fall menu.

Visual hook

The video opens with a shot of a man standing in a coffee shop, looking directly at the camera and holding a coffee tamper.

Hook strategies

  1. curiosity-open-loops
  2. transformation-payoff

Payoff

The drink is approved for the menu, providing a satisfying resolution.

Narrative framework

Menu Item Approval

Narrative framework logic

A new menu item is created and tested by staff, with the final decision resting on one person's approval.

Narrative framework breakdown

  • frameworkName: Menu Item Approval
  • frameworkType: Standard Narrative
  • coreLogic: A new menu item is created and tested by staff, with the final decision resting on one person's approval.
  • confidence: 90
  • pendingStatus: created

Topics: Coffee, Recipes, Food, Beverages

Concepts: Day X of Doing Y

Formats: Vlog

Elements: Text Overlay, B-Roll Cutaway

Account types: Local Business, Brand

Transcript excerpt

Today is day eight of trying new drinks tier we find one good enough for the fall menu. I think someone commented this, but, maybe not. If they did, I'll go back and find it. Today, we're doing a salted honey rosemary latte. We're gonna make it hot, which we don't often do. Let's give it a try. Gonna give this a garnet best for the camera. That's good. What do you mean you can't watch? Tier reminds me of the rosemary brown sugar latte we have in the winter menu. Probably give this one a strong yes. Yeah. The rosemary flavor is really good. Something about rosemary in a latte is just That's like in my like top two, tied with carrot cake for my favorite. 10 out of 10. Five rosemary leaves out of 10. Maybe. Maybe. What the heck? Okay. Fine. If Serena wants this on the menu, Serena gets it on the menu.

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