Women's football influences creative industry from @tatumbrandt
The speaker discusses the growing influence of women's football on culture, fashion, and design, highlighting its shift from traditional tribalism to a more inclusive and human approach. She explains how women's football has grown from the inside out due to being undervalued and underfunded, leading to a unique indie aesthetic. She emphasizes that the cultural playbook is being written at the grassroots level by the people participating in the niche worlds, not by brands leveraging activations or unhinged social media strategies.
Creator: @tatumbrandt on Instagram
Transcript
Okay. Have you noticed how football, specifically women's football or American soccer, is starting to dominate culture, fashion, and even design? If you haven't, you're about to because it's taking over. We're looking at what women's football is teaching the creative industry. Historically, football's image, especially in the men's space, has been all about legacy, loyalty, and tribalism. You weren't a fan unless you knew the stats. You didn't wear the kit unless you had earned it, but that's ch
Topics: Fashion, Football, Marketing
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