DIY coffee recipe demonstration from @littlejoycoffee

A barista shows how to make a coffee drink at home to save money. She walks into the coffee shop, introduces the drink, and then shows the ingredients and steps to make it. She then tastes the drink and gives her opinion.

Creator: @littlejoycoffee on Instagram

Video format

Speaker address

Video outline

  1. Relate to expense
  2. Promise DIY solution
  3. Show recipe steps
  4. Taste test result

Hook overview

Expressing frustration with the high cost of a specific drink to create an immediate point of relatability.

Title hook

drinks are getting expensive as

Verbal hook

These little joy drinks are getting expensive as Come on.

Visual hook

Woman walking up to the door of a coffee shop.

Hook strategies

  1. secrets-shortcuts

Payoff

Delivering a positive verdict on the taste of the homemade drink, reinforcing the value of the DIY solution.

Narrative framework

DIY Recipe Reveal

Narrative framework logic

A relatable frustration with expensive drinks is used as a hook to reveal a DIY recipe, promising cost savings and ease of replication.

Narrative framework breakdown

  • frameworkName: DIY Recipe Reveal
  • frameworkType: Standard Narrative
  • coreLogic: A relatable frustration with expensive drinks is used as a hook to reveal a DIY recipe, promising cost savings and ease of replication.
  • confidence: 95
  • pendingStatus: created

Topics: Coffee, Food, Recipes, Local Business

Concepts: Tutorial / How To

Formats: Speaker address

Elements: Text Overlay

Account types: Local Business, Personal Brand

Transcript excerpt

These little joy drinks are getting expensive as Come on. Let me show you how to make it at home no you don't gotta pay $7.50. Tier making a big easy. That's what they used to call me in high school. First ingredient is ice. I have six ounces of cold brew concentrate made with our superconductor espresso blend, three quarters of an ounce of chicory syrup that we make in house, black walnut bitters. They're in a really, like, magical little bottle. People ask me what this is all the time. That's what it is. Now tier gonna stir everything together. We're gonna top it off almost all the way to the top with milk, but not quite because we're leaving room for a little bit of heavy cream, which is right here. Don't worse, guys. This drink is really cheap to make at home. This heavy cream is only, like, $6 Top it off with some smoked salt. I'm gonna pretend I've never had this before. That's big and easy to make at home, but I wouldn't because that's a lot of work.

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