Talk to your loyal customers from @shwinnabegobrand
The speaker emphasizes the importance of talking to customers for brand insights. He shares his experience of contacting top customers to understand their product usage and preferences, then recommends reflecting their language in messaging.
Creator: @shwinnabegobrand on Instagram
Transcript
I think this is the most important thing you can be doing if you run a rank. That is talking to your customers. This is very obvious rank common wisdom, but not enough brand founders do this. So here's exactly what I've been doing. I run this brand called Oklahoma Smokes. It's a nicotine and tobacco free cigarette alternative. We've been around for a couple of years now. Found our top 100 customers. I emailed all of them. I said, would you be willing to get on the phone? 30 of them said yes. So
Topics: Marketing, Branding, Entrepreneurship, Small Business
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