Analyzing LiveWire's e-bike business failure from @maxxrosenblum

Name: Analyzing LiveWire's e-bike business failure from @maxxrosenblum
Uploaded: 2025-08-08T02:22:56.000Z
Channel: maxxrosenblum
Description: The creator analyzes the failure of Harley Davidson's LiveWire brand by presenting sales data and comparing it to Tesla. He diagnoses the problem as a lack of product-market fit and high pricing, arguing that the future of electric two-wheelers lies in affordable scooters for Asian markets rather than expensive motorcycles for the US.

The creator analyzes the failure of Harley Davidson's LiveWire brand by presenting sales data and comparing it to Tesla. He diagnoses the problem as a lack of product-market fit and high pricing, arguing that the future of electric two-wheelers lies in affordable scooters for Asian markets rather than expensive motorcycles for the US.

Creator: @maxxrosenblum on Instagram

Transcript

Ebikes have an adoption problem. Let's talk about it. You thought electric cars were having a tough year? Harley Davidson spun off its EV motorcycle brand Livewire, betting it could sell 101,000 bikes by tier. '6. That meant growing sales faster than Tesla ever did, a 600% jump in a single year. But in q two this year, they sold just 55 bikes. That's less than one bike per day, even with a modular $500,000,000 capital infusion, unit sales are collapsing down 65% year over year. Operating losses

Topics: Business, Automotive, Marketing, Entrepreneurship

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