Explaining internal versus external brand missions from @house.of.ag

Name: Explaining internal versus external brand missions from @house.of.ag
Uploaded: 2025-03-15T13:34:23.000Z
Channel: house.of.ag
Description: The speaker breaks down the concept of brand mission into two distinct categories: internal and external. He defines the internal mission as what employees rally behind and the external mission as what consumers align with, explaining how this alignment turns customers into brand advocates, before concluding that content is the vehicle to communicate this mission at scale.

The speaker breaks down the concept of brand mission into two distinct categories: internal and external. He defines the internal mission as what employees rally behind and the external mission as what consumers align with, explaining how this alignment turns customers into brand advocates, before concluding that content is the vehicle to communicate this mission at scale.

Creator: @house.of.ag on Instagram

Transcript

A good mission is about the person that you want to inspire, motivate, educate, and bring value to because that value will help somebody align with your value. There needs to be an internal mission and an external mission. Your internal mission is the mission that the employees, the people building the brand are rallying behind. The external mission is what the consumers, the people buying the product, the people consuming the content need to be able to rally behind. It's why people become billb

Topics: Brand Strategy, Branding, Marketing, Business

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