Greenscreen analysis of landing pages from @house.of.ag
The creator uses a greenscreen format to analyze three specific e-commerce landing pages (Athletic Greens, Hostage Tape, and Surely). He breaks down the 'above the fold' section, highlighting key elements like scent trails, scannability, social proof, and micro-value propositions that drive conversions.
Creator: @house.of.ag on Instagram
Transcript
Is good landing pages versus bad landing pages. So a good landing page earns a scroll, and that starts with your above the fold. So Athletic Greens is great because they match the landing pages above the fold to the value proposition of the ad. This is called keeping the best trail the same. But the above the fold needs to be three things, scannable, value driven, and backed by social proof. So take hostage tape. The headline is both value driven and scannable, then it's backed by social proof t
Topics: Marketing, E-Commerce, Brand Strategy, Business
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