natty.icecream on Instagram

Natty Ice Cream is a better-for-you ice cream brand founded by two brothers who documented the full build of their CPG business on social, from failing a health inspection and reformulating their recipe through more than 200 test versions, to committing to a $15,000 co-packer test run and landing shelf space in 30-plus Sprouts locations across the Southwest. Their content mixes serialized founder vlogs with retail and event updates.

Niche: Entrepreneurship,Food,Product Development

Profiles: @natty.icecream on Instagram

17,143 followers

Tags: cut30student, session16, verified