Explaining the 'why' behind brand from @buenagentegolf

Name: Explaining the 'why' behind brand from @buenagentegolf
Uploaded: 2024-07-09T22:20:01.000Z
Duration: 49 s
Channel: buenagentegolf
Description: The creator explains his motivation for starting a golf apparel brand, beginning by identifying a lack of representation for Latinos in the golf space through B-roll of generic stores. He then shows his creative process as a solution, introduces his brand 'Buena Gente Golf' with footage of the products, and concludes by explaining the brand's mission and the meaning of its name.

The creator explains his motivation for starting a golf apparel brand, beginning by identifying a lack of representation for Latinos in the golf space through B-roll of generic stores. He then shows his creative process as a solution, introduces his brand 'Buena Gente Golf' with footage of the products, and concludes by explaining the brand's mission and the meaning of its name.

Creator: @buenagentegolf on TikTok

Transcript

Here's why I'm building a golf brand that showcases No culture. It all started when I noticed a lack of representation for Latinos and other minority groups in the golf space. So many brands with either some guy's name on it or polos with meaningless all over better, but nothing that made me feel that my background and my culture was being represented on the greens. As a creative and visual storyteller, I got to doing some light research and saw an opportunity to display our culture on and off t

Topics: Entrepreneurship, Branding, Apparel / Fashion, Golf

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