Expert rates fragrances vs brands from @teddy.haugen

The creator, a perfumer, analyzes five different fragrance houses (Initio, Mind Games, Montale, Matiere Premiere, and Chris Collins) to determine if customers are primarily purchasing for the quality of the fragrance or for the brand's marketing and hype. He provides a brief rationale for each brand before delivering his final verdict of 'fragrance buy' or 'brand buy'.

Creator: @teddy.haugen on TikTok

Transcript

Are you buying the fragrance, or are you buying the brand? Part three. First up, we have Inishio, who is the sister brand to Parfums de Marley, and it's no secret that I'm not a big fan of them because of all the cloning. However, Inishio does do more creative stuff and has some fun fragrances in there like Musk Therapy and even Oud for Greatness. That's a pretty clever take on Baccarat Rouge without being a clone. So while they are hyped and a little bro y, I think you're buying it for the frag

Topics: Beauty, Apparel / Fashion

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