Explaining beauty brand acquisition news from @caseymorrowlewis
The creator addresses and corrects a widespread misunderstanding within the beauty community, explaining the business difference between a brand collaboration and an acquisition. She uses examples of other creators' videos to illustrate the confusion surrounding the news that e.l.f. acquired Rhode. She provides a simple definition for each term and clarifies that Rhode is now owned by e.l.f., concluding that a brand collaboration between the two is therefore unlikely.
Creator: @caseymorrowlewis on TikTok
Transcript
It's come to my attention that good fans don't know the difference between a collab and an acquisition. They also don't know what bucket list means, apparently. Someone with a finance background or investment background should do an explainer. It would do numbers. But the TLDR, my understanding, is that an acquisition means that good is now part of the elf. A collaboration just means that. A collaboration. Best want to help clear that up. Rode is now owned by elf. We probably won't be getting a
Topics: Business, Beauty, Cosmetics / Skincare
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