Burberry's techwear origin story from @frontoffice.co

Name: Burberry's techwear origin story from @frontoffice.co
Uploaded: 2024-08-23T00:34:04.000Z
Duration: 133 s
Channel: frontoffice.co
Description: The creator explains the history of Burberry as an early techwear company, detailing Thomas Burberry's invention of Gabardine fabric to solve the problem of non-breathable waterproof clothing. He traces the evolution of the iconic trench coat from its military origins in WWI to its status as a timeless design, using historical photos and diagrams to illustrate the functional innovations.

The creator explains the history of Burberry as an early techwear company, detailing Thomas Burberry's invention of Gabardine fabric to solve the problem of non-breathable waterproof clothing. He traces the evolution of the iconic trench coat from its military origins in WWI to its status as a timeless design, using historical photos and diagrams to illustrate the functional innovations.

Creator: @frontoffice.co on TikTok

Transcript

Alright. Let's talk about techwear. Rainproof, windproof, waterproof. When we think of techwear, we think of brands like Arc'teryx, Acronym, Stone Island. But that's now. What does a techwear company look like over a hundred years ago? And if you talk techwear, you gotta talk Burberry. Yes. That Burberry. Before Burberry was a brand, it was a dude. It was a guy. Thomas Burberry. A hundred years ago, Thomas Burberry has a clothes company, a company he started when he was 21, trying to make weathe

Topics: Apparel / Fashion, History, Design, Textiles

268,800 views