Comparing new sunfaded clothing wash from @elwood
A brand representative introduces a new 'sunfaded' clothing wash, first showcasing a yellow hoodie and explaining how the wash mimics natural sun fading on the shoulders and chest. She then contrasts this with the brand's original all-over vintage wash using a brown zip-up as an example, before revealing that the new sunfaded wash is also available in pink and blue, showing t-shirts in those colors.
Creator: @elwood on TikTok
Transcript
So here we have our new core hoodie body in the color sun faded butter, and I'm going to be showing you the difference between this new wash and our original core that you guys love. We wanted to mimic what a true authentic garment would look like if it's been out and died in the sun. So you will see the wash hits mainly at the top of the hood, the top of the shoulders, chest, and back where the sun would be hitting you if you're outside. As opposed to our original core, this is a more all over
Topics: Apparel / Fashion, Product Launch, Clothing Design
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