Critiquing an industry's price spectrum from @elladoesellathings
The creator presents a 'hot take' on the Australian homeware industry, arguing that it exists on a spectrum with cheap, disposable items (like Kmart) on one end and prohibitively expensive designer pieces (like Jardan) on the other. She uses her personal experience decorating a new home to illustrate the difficulty of finding a middle ground, critiques the quality and logistics of both extremes, and concludes by revealing she started her own home decor brand to fill this market gap, teasing a new series on the topic.
Creator: @elladoesellathings on TikTok
Transcript
Homeware's industry hot takes part one, Kmart versus Jardin. I've noticed that in Australia, it always feels like it's either Kmart $17 lamp or Jardin $620 light. And it's really difficult to find a middle ground when it comes to looking for home decor. When we were decorating our new place, it felt impossible to find that middle ground, and I spent way too long trying to find decor that doesn't look disposable, but also doesn't bankrupt me. I've got other priorities. Okay? I've got a dog to fee
Topics: Home Decor, Interior Design
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