Bait and switch brand story from @nudeproject

The creator tells a personal story using sexual innuendo about his 'first time' and subsequent insecurities over its 'size' due to negative feedback. After building the narrative around his efforts to 'make it bigger' for mutual satisfaction, he reveals the entire story is a metaphor for his brand's retail store, contrasting their original 45m² location with their new 200m² flagship.

Creator: @nudeproject on Instagram

Transcript

Three years ago today was my first time. In the beginning, it felt like it was normal. It even actually kinda felt good, but as time started to tick and go on, I started receiving comments that were not so nice. Like, I thought it would have been bigger. It's not what I imagined. Oh, no. It's actually very small, which as you can imagine, it didn't feel nice. But I kinda realized that size does matter. I mean, I don't think it's everything, but it definitely makes an impact. So for the past year

Topics: Advertising, Apparel / Fashion, Business, Retail

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