Data analysis of a fashion trend from @databutmakeitfashion
The creator presents a data-backed argument that navy blue is becoming the new black in fashion. She uses evidence from Fall 2024 runway collections and online engagement data, including a comparison of sweater popularity via a bar chart, to support her thesis, then concludes by sharing her personal dilemma and asking for the audience's opinion.
Creator: @databutmakeitfashion on TikTok
Transcript
Tier is one up and coming fashion trend I'm honestly kind of worried about, which is that navy is the new black. We definitely saw a lot of navy blue in the fall twenty twenty four runway collection, like an 11% of Louis Vuitton, 25% of Miu Miu, and 33% of Coach. And after analyzing sentiment and engagement on thousands of of online posts, I found navy blue has increased 49% in popularity this week. To prove this out even further, I found the popularity of black sweaters has decreased 75%, while
Topics: Apparel / Fashion
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