Rating perfume brands fragrance vs hype from @teddy.haugen
The creator presents a "Fragrance vs. Brand" analysis for several luxury perfume houses. He sequentially evaluates Parfums de Marly, Le Labo, Clive Christian, Diptyque, Creed, Hermès, Roja, and Cartier, providing a quick verdict for each on whether consumers are buying the quality of the scent or just the brand's reputation and hype, using their websites as a visual backdrop.
Creator: @teddy.haugen on TikTok
Transcript
Are you buying the fragrance or are you buying the brand? First up is Parfums de Marley, which is easy because they mostly make clones or heavily inspired fragrances, so you're obviously just buying the brand. Now with La Labo, you might disagree with me here, but I think they still have a pretty distinct fragrance identity, and they kinda do their own thing. So even though they're a bit of a victim of their own success, I still think you're buying the fragrance instead of the brand even though
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