Metaphorical product assembly animation from @backbone
The video uses CGI and motion graphics to metaphorically depict the creation of the Xbox x Backbone mobile gaming controller. It starts with candy-like objects representing the two brands, which combine and explode into particles that assemble into the controller's internal components, are encased in a translucent shell, and finally presented with a phone as a portable Xbox experience.
Creator: @backbone on Instagram
Topics: Gaming, Tech, Advertising, Product Design
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