Creator analyzes new tech branding trend from @tatumbrandt
The creator identifies and analyzes a new design trend in tech branding, which she calls "nature in tech." She uses the software company Maiella as a detailed case study, breaking down how its branding—from its name to its visual identity using parametric topography and contour lines—blends natural and digital aesthetics. She argues this trend resonates because it fulfills a consumer desire for technology that feels more human, rooted, and understandable, concluding that this approach represents the future of tech branding.
Creator: @tatumbrandt on Instagram
Transcript
Okay. So there's a design trend that I've been tracking, like, quietly for a while no. Nature in tech. Not in the, like, we plant a tree every time you click kind of way, but in the way that we craft the brand design. And this new identity by multiverse for the software company, Maiella, is probably the most poetic version of this that I've seen lately. The name Maiella comes from a mountain range in Italy, which is close to where the founders grew up. So the brand leans into, like, that origin
Topics: Branding, Tech, Graphic Design, Brand Strategy
183,156 views