Explaining a product's rise and fall from @maxxrosenblum
The creator explains the history of the Honeycrisp apple, detailing its accidental discovery, its rise to fame due to its unique texture, and the subsequent problems that arose when it was scaled for national distribution. He analyzes how industrial agriculture's demands for durability clashed with the apple's fragile biology, leading to a decline in quality, an oversupply, and the development of more stable alternatives like the Cosmic Crisp.
Creator: @maxxrosenblum on Instagram
Transcript
America has an apple problem. Let's talk about it. The Honeycrisp apple, one of America's favorite apples wasn't supposed to be famous. It was a discarded tree that survived a compost pile. Its oversized cells and thin skin created a texture Americans bad never experienced, something closer to an Asian pear than a grocery store apple. When it hit farmers markets in the Midwest, it spread by rumor. People drove hours just to buy a bag. Scarcity made it a phenomenon. And by the February, the Honey
1,527,444 views