Small gym's response to Equinox from @codyromness

This 12-slide carousel tells the story of a small gym owner's reaction to a large competitor, Equinox, opening across the street. The owner walks through their initial fear, their strategic thought process involving parody ads, their actual friendly response, and the ultimate business lessons of differentiation and community.

Creator: @codyromness on Instagram

Topics: Entrepreneurship, Brand Strategy, Small Business, Fitness