Creator designs hypothetical NFL merch from @kweinbydesign
The creator introduces her ongoing series of designing merch for every NFL team until one hires her. She explains that she is designing for the New York Giants because they commented on a previous video. She critiques their current merch limitations (no mascot, simple logo), then walks through her creative process for several unique, hand-drawn designs, including manipulating the logo, creating a 'giant hand' graphic, and illustrating a complex scene of players. After showing the final mockups, she includes multiple calls-to-action: for viewers to tag the Giants, to follow her series, and to purchase a limited edition t-shirt from her own brand.
Creator: @kweinbydesign on Instagram
Transcript
I'm designing merch for every NFL team until one of them hires me because they left a comment on one of my videos. Today, we are doing the New York Giants. The New York Giants are one of only four teams in the NFL that do not have a mascot. And on top of that, their logo is just an n and y. As you can see, this makes creating unique merch especially hard for the Giants. First off, I loved how the y and n are extended here and saw a simple way to turn this logo into something unique. Next, despit
Topics: Graphic Design, Clothing Design, Football, Sports Marketing
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