Business journey from hype to pivot from @bad.hambres
The creator, Hank, narrates the journey of his frozen burrito business, "Bad Hombres," which he started with his wife. He recounts their rapid growth from a home kitchen to a commercial space, selling out instantly due to scarcity. He then explains the unexpected downturn when they scaled production, eliminating the hype, and how they navigated this challenge by focusing on their product quality, customer loyalty, and expanding into new channels like farmers markets and wholesale before teasing their next frontier: shipping.
Creator: @bad.hambres on Instagram
Transcript
I'm Rank, and six months ago, I left my nine to five job to start a frozen bean and cheese burrito business with my wife, Sam. This is part six of how it's going so far. Things were popping off, or so we thought. We went from rolling a 100 burritos in our kitchen to making 10,000 burritos out of an old Taco Bell. Month after month, we made as many burritos as humanly possible, dropped them on our website, and sold out in minutes. So we grew our kitchen team, built a walk in freezer, and scaled p
Topics: Entrepreneurship, Entrepreneurship, Food, Small Business
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