Designing NFL merch to get hired from @kweinbydesign
The creator explains her mission to design better merchandise for every NFL team until she gets hired, criticizing current generic designs. Prompted by fan comments, she focuses on the Buffalo Bills, researching their history and traditions like the Zubaz pattern. She then documents her entire creative process, from sketching on a tablet to finalizing multiple designs in Adobe Illustrator, including concepts inspired by the state of New York, the 'Bills Mafia' fandom, and player Josh Allen. The video concludes with a showcase of the final apparel mockups and a call-to-action for viewers to engage with the video to help her get noticed by the team.
Creator: @kweinbydesign on Instagram
Transcript
I'm designing merch for every NFL team until one of them hires me because it's gotta get better than just logos slapped on tier shirts and hoodies. Bills mafia went crazy in my comment section, so let's make some designs for the Bills. With such an iconic tier, I wanted to dig into their history and traditions, and that's when I discovered the classic Zubaz pattern. While most pieces use it all over, I wanted to create something more subtle, so I drew my own version of the pattern and used it as
Topics: Clothing Design, Graphic Design, Football, Sports Marketing
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