Questioning a health brand's safety from @the.lead.lady
The creator begins by questioning the irony of a luxury health food brand like Erewhon potentially using lead paint on their product jars. They show B-roll images of the Erewhon store, a smoothie, and a high-priced product page to establish the brand's premium, health-focused identity. The creator argues that using lead would be antithetical to Erewhon's ethos before preparing to test a jar for lead, leaving the result as a cliffhanger.
Creator: @the.lead.lady on Instagram
Transcript
That would be so weird. Erewhon, the luxury health food market that sells almonds for tier. They better yes lead paint on the glass jars they sell their food in. Right? Because tier health conscious customers pay top dollar for the finest ingredients. Seems antithetical to their entire ethos. Put lead paint on their glass jar?
Topics: Health, Food Politics, Public Safety
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